Content Writer & SEO/GEO Strategist
I'm a content writer and SEO/GEO strategist with 15+ years of experience turning complex, specialized subjects into clear, credible content that ranks. I've written about craft beer and Caribbean travel, contemporary art, AI software, and personal finance, and as a screenwriter, I bring storytelling structure to everything I write. My approach is the same every time: research deeply, understand the reader's intent, and write content that performs in both traditional search and AI-driven answers.
Published Client Work
Hospitality & Travel
Brand storytelling and website content for a U.S. Virgin Islands brewery I've written for since 2010, a destination brand travelers plan trips around. I write the brand's voice across every page, from its story and beer descriptions to local and seasonal content, and build SEO and GEO into each one so it gets found in search and AI answers.
St. John Brewers: A Case Study
How I've shaped a Caribbean brewery's voice, content, and search presence for more than 15 years, including through the 2017 hurricanes.
Writing Samples
Personal Finance
How to Build Credit at 18: What Actually Works
A beginner's guide for young adults, built for search and AI answers, with cited sources and a real-world example.
Conversion Copy & Scriptwriting
Baseline: Conversion Copy Samples
A landing page, three-email sequence, paid social hooks, and a 60-second founder video script for a fictional health brand, written to turn interest into action.
Technology & SaaS
Best AI App Builder in 2026: An Honest Comparison
A buyer's guide comparing leading platforms on output, control, and true cost.
How to Build a CRM Without Code in 2026
A step-by-step how-to for non-technical business owners.
What Is a No-Code App Builder? A Beginner's Guide
An informational explainer written to answer top-of-funnel search questions.